07 January 2008

Box-office whores

Global branding consultancy Interbrand has announced the top product-placement movies of 2007. Here they are in order of product placement volume.

#1: Transformers
AAA, Apple, Aquafina, AT&T, Austin-Healey, Beretta, BMW, BOSCH, Bose, Boston Red Sox, Burger King, Cadillac, Cadillac Escalade, Chevrolet, Chevrolet Camaro, Cisco, CitiGroup, Daewoo, DeWALT, Dickies, Ding Dong, Dodge, eBay, Enterprise, Fila, Ford, Ford Mustang, Furby, GMC, GMC Yukon, GPX, G-Star Raw, HO HOs, HP, Hummer, Kidrobot, Lexus, Meltdown Comics, Mountain Dew, My Little Pony, NFL, Nike, Nokia, Oakley, Panasonic, PayPal, Pepsi, Pepto-Bismol, Peterbilt, Pontiac, Porsche, RadioShack, Realistic, Reebok, Roar with Gilmore, Saturn, Sennheiser, Sikorsky, Taco Bell, Technics, Toyota, USA Today, USPS, Volkswagen, Volkswagen Beetle, Washington Redskins, Wells Fargo, Xbox, Yahoo!

#2: The Bourne Ultimatum
Apple, Audi, Avis, Belstaff, BMW, BT, Canon, Carphone Warehouse, Champion, Chevrolet, Chrysler, CNN, Comanav, CRI Communication Resources, Dali, Dasani, Duane Reade, Fiat, Ford, Foster's, Google, HP, Jansport, Lincoln, Lincoln Navigator, London Underground, Mercedes, MINI, Motorola, Movistar, MTA, Nokia, North Forth Bank, Panasonic, Peugeot, Plymouth, Poland Spring, Port Authority of New York & New Jersey, Red Bull, Saab, Samsung, SIG Sauer, Société Nationale des Chemins de fer Français, South West Trains, Staples, TAG Heuer, The Body Shop, The Guardian, The North Face, Timberland, Verizon, Vespa, Volkswagen, Volkswagen Beetle, Washington Mutual

#3: Blades of Glory
7-Eleven, adidas, Airwalk, Arthur Murray Dance Studios, Aveeno, Budweiser, Capri-Sun, Captain Morgan, CBS, Chevrolet, Cigar Aficionado, Cool Whip, Crest, Cup Noodles, DC Shoes, Dunkin' Donuts, ESPN, Fiji, Foot Locker, Forbes, Google, Honda, Honeycomb, Johnson & Johnson, Lincoln, Mane 'n Tail, Maxim, Men's Health, Milk Duds, Money, Nationwide, Nintendo Game Boy, Orbitz, Original Penguin, Panasonic, Pepsi, Philips, Pioneer, Pop-Tarts, PUMA, Robeks, Salomon, Sealy Posturepedic, Sennheiser, Skittles, Slim Jim, SoBe, Sports Illustrated, Subway, The North Face, Time, TrimSpa, Trojan, Verizon, Volvo, VTech, Xbox, Zamboni

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