07 September 2008

Design by committee

My friend David was working on a logo for a mining company that started out with this completely on-brief sketch:

and, thanks to everyone at the client end weighing in with their fascinating opinions, somehow ended up, at one point, with this horror:

His entire sordid history of what happens when you let clients keep making changes is here.

1 comment:

Anonymous said...

A drunken frog with a hole blown through it's stomach, tipping its (hard)hat, and wearing customized wellington boots. How awfully appropriate.

I hope they returned to the original.. there is enough ugliness in the world.

My heart goes out to the designer.